I'm reprinting this open letter from Roger Simon in toto.
April 28, 2005: An Open Letter to All Bloggers
Charles Johnson, Marc Danziger and I have been sneaking around over the last few months, trying to turn blogs into a business. We have enlisted some others with names familiar to you with the intention of working in two areas - aggregating blogs to increase corporate advertising and creating our own professional news service.
With respect to advertising, we do not wish to go into competition with Henry Copeland's BlogAds, which we fully support. (Some of us even have them!) We are working on another model that will sell ads en masse, not blog-by-blog. We expect this model to go live within a few weeks.
As for the Blog News Service, a lot of work needs to be done and a lot of questions answered. An editorial board consisting of Glenn Reynolds, PowerLine, Lawrence Kudlow, Hugh Hewitt, Marc Cooper, Wretchard of the Belmont Club and Tim Blair, as well as the founders, is already in place with other bloggers in many countries having signed on as contributors.
This is no way meant to be exclusive. We invite you all to join us. On the advertising end, any blogger -- whether political or not -- is welcome. We would be delighted to place ads on your blog and pay you for them. You may find out more and, we hope, join by simply emailing us at firstname.lastname@example.org.
If you are an advertiser, you may contact us at email@example.com.
UPDATE: Besides, the US, blogs from the following countries have signed up as of now -- UK, Australia, Iraq, Egypt, Israel, Spain, Germany, France, India and Malaysia.